Effective Leaders, Our Quest

We are a boutique Copenhagen-based recruitment agency specialising in the placement of C-level support roles.

The Osander team is composed of ex-corporates with collective experience as executive assistants for Maersk, Microsoft, Novo Nordisk and Boston Consulting Group. We believe wholeheartedly in the power of effective leadership, and are well aware that today’s leaders must navigate far more than the traditional running of a business. 


Ineffective leadership can cripple even the most astute companies, whilst effective leaders foster a happier, more engaged workforce, which leads to 17% higher productivity. 


It is Osander’s goal to create positive lasting impacts in the daily lives of business leaders, to the benefit of entire organisations.  Our company is founded on the belief that the pursuit of business leaders’ productivity is both healthy and worthwhile. 

Our Founder & CEO

Our founder, Betina Osander, has first-hand experience as a former Executive Assistant working for Maersk and Microsoft supporting C-level executives in global organisations.

In 2018, Betina founded Osander ApS, the leading niche search partner in Denmark, with a customer base consisting of top-tier global firms. As a boutique recruitment agency, Osander matches exceptional executives with exceptional on-site operational Executive Assistants and Strategic Business Partners.

In 2021, following the COVID-19 pandemic, we founded myVEA ApS – a specialised virtual shared service center designed to provide leaders with 1:1 virtual executive assistance through a subscription-based model, with virtual executive assistants working remotely, using technology and productivity data to free-up business leaders time and enhance their productivity.

Osander ApS came into being during our founder's time working as an executive assistant in the global container logistics company A.P. Moller – Maersk. Executives were reaching out to Betina for help in finding suitable candidates for other executive support roles.

People and organisations are greatly influenced by the cues they receive from above. Strong and efficient leaders affect thousands of other people’s engagement and work, spending millions of hours to run companies successfully. Strong leadership creates a happy tribe!

We can help leverage great leaders by offering stellar executive assistant support to the benefit of not only the executive but entire organisations. The pursuit of business leaders’ productivity is healthy and worthwhile.

Betina Osander